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People come here having already decided to take the long way. They are looking at 7,093 places and working out which ones are worth the detour — which is a good moment to be a motel, a diner, a museum or a shop that sells strange things.

Banner Advertising

$59 a month

A clickable banner shown across the site, to people who are already planning a drive.

  • Your banner on the homepage and on stop pages
  • A link straight to your own site
  • A short line of text beside it
  • Cancel any time; it runs to the end of the month you paid for

3 of 3 slots left.

Featured Map Placement

$79 a month

Your business marked on the OddWay map, where people are working out what is near their route.

  • A marker on the map, distinct from ordinary listings
  • Your name, logo and a description when somebody taps it
  • A link straight to your own site
  • Cancel any time; it runs to the end of the month you paid for

Why only three banners

The banner rotates by day. With three advertisers each one has the slot roughly a third of the time, which is what the plan describes. A fourth would quietly turn that into a quarter, and nobody would have been told — so we stop at three rather than sell a share of something you did not agree to.

Map placement has no limit, because a marker does not take anybody else’s position. Your business is where it is whether there is one sponsor or fifty.

What happens after you pay

  1. Stripe takes the payment and we email you a link — usually within a minute.
  2. That link opens a short form: your business name, your website, a line of description, and your banner image. Nothing complicated, and you can do it from a phone.
  3. We look at it. Usually the same day. Nothing appears on the site until a person has checked it, which is also true of the photographs visitors post.
  4. It goes up, and you get an email saying so.

The things worth saying plainly

You cannot buy your way into the index. Not a stop, not an event, not a trip, not a featured artist. Advertising is advertising and it is labelled as such; the listings are written because somebody thought the place was interesting. That separation is the only reason either is worth anything.

Cancel whenever you like, from the receipt Stripe sends you. Your advertisement runs to the end of the month you have paid for, and then stops. We do not pro-rate and we do not chase.

We can decline. If a banner is misleading, or the business is not something we are willing to put in front of people driving to a roadside museum, we will refund you and say so.

Questions first? Write in through the suggestion box — it reaches a person, not a queue.